Growing up I remember how my dad would always tell me stories about Hawaii and the time he spent there when he was younger. He would describe this place as magical and unique, a place with a contagious energy and an amazing culture. He would say the people are loving, generous, protective and kind. That is the spirit of Koovei. We are more than just a brand, Koovei is a big part of my heart because it is my way to honor and fulfill my dad’s dream to make a clothing line that would capture everything he learned while living there.
Koovei's style is rooted rooted in the culture of surfing and skateboarding. It has grown to include elements of street style, urban and hip-hop. We envision reaching every surfer, skater, or extreme sports aficionado by providing clothes with the best designs, quality materials and most competitive prices.